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Package 3 of 3 · For decisions with real stakes

Big decisions, made with real numbers.

Experienced financial leadership to build profitability, manage risk and make better commercial decisions, for a fraction of a full-time finance director.

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★★★★★
40+ Google reviews

“[Scaffolding client’s Google review goes here when it lands.]” Client, scaffolding firm

12
years in accountancy
Highly Commended, The Dynamic Awards 2025
Is this you?

For businesses where the next decision really matters

A good fit if…

  • You turn over £750k or more and you’re growing, or want to
  • You’re weighing a big hire, a new site, a price change or an investment
  • You’re talking to the bank or investors, or will be soon
  • You’re thinking about scaling up or selling in the next few years
  • You want someone at the table who owns the numbers

Probably not yet if…

  • You’re in your first couple of years of trading
  • Your monthly reporting isn’t reliable yet: start with Financial Controller
  • You want a monthly sounding board rather than strategy: see Finance Partner
What’s included

Everything in Financial Controller, plus a seat at the table

Reliable numbers are the foundation. A Finance Director turns them into decisions.

01

What happens if…

Strategic budgets and scenario planning, so you see the effect of a decision before you make it.

02

Pricing that pays

Pricing and profitability decisions backed by real margins, not gut feel.

03

When to hire and invest

Modelling that shows the payback, the cash impact and the risk.

04

Funding and the board

Funding and banking support, board meetings, and someone accountable for the financial strategy.

The maths

An experienced FD, without the salary

Full-time finance director

£95k+ / year
  • £82k average salary, plus NI and pension
  • Recruitment fees and months to hire
  • Notice periods both ways

Fractional Finance Director

£3,500 / month, from
  • Senior from week one
  • Fixed monthly fee, scale up or down
  • No recruitment, no notice period
Getting started

Your first 90 days

1Weeks 1–2

The business and the plan

Where you are, where you want to be, and what stands in the way.

2Month 1

Get the numbers right

Reporting, cash forecasting and controls checked and fixed first.

3Month 2

Build the model

A budget and scenario model for the decisions on the table.

4Month 3

Lead with it

Your first board meeting with a clear financial strategy and owners for every action.

Hayley Ayres BFP ACA
Who you’ll work with

Me, every time

I’m an ICAEW chartered accountant with 12 years in accountancy. I’ve built my own company from scratch, and I have particular experience of fast-growing companies, companies preparing to sell, and founders carrying a large team on their own.

More about me
Questions

Before you book

Not sure which package? Try the two-minute check.

What is a fractional finance director?

An experienced finance director who works with your business part-time, for a fixed monthly fee, instead of a full-time salary. You get the same senior thinking, sized to what the business needs.

Is a fractional CFO the same as a fractional finance director?

Yes. CFO is the American title and is becoming common in the UK; finance director is what most UK founder-led companies say. The role is the same: a senior finance leader, part-time, for a fixed monthly fee.

Will you come to board or leadership meetings?

Yes. Board and leadership meetings are part of the package, virtually or in person by arrangement.

Can you help us raise funding or talk to the bank?

Yes. Funding and banking support is included: preparing the numbers, the forecast and the case, and being in the room for the conversation.

Is there a minimum term?

Every package starts with an initial three-month term. It takes a few months to understand your company and start putting changes in place, so that’s when you’ll begin to see real results. After that, packages are billed monthly in advance and run month to month. Notice is one month on Finance Partner and two months on Financial Controller and Finance Director, in writing.

Clear, fixed monthly fees

The three packages

Shaped to your business. Move between them as it changes. All prices plus VAT.

Not ready for a package? The Unstuck Session: one hour with me on Teams, £150 + VAT.Book a session

Your next big decision starts with one call.

Bring the problem that’s on your mind to a one-hour session. If this package is the right fit, we’ll talk about it then, not before.

Not sure yet? Check if I can help.