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Package 1 of 3 · A senior sounding board

Know what’s happening, and what needs your attention.

An outsourced finance function in one senior person. Every month I review your numbers, explain what they mean and help you decide what to do next.

Not sure yet? Check if I can help.

★★★★★
40+ Google reviews

“Hayley has been great at understanding these and working with us as founders to make the right decisions for the business.” Harry Hall, Google review

12
years in accountancy
Highly Commended, The Dynamic Awards 2025
Is this you?

For owners who want a senior eye on the numbers

A good fit if…

  • You turn over £750k or more and own or run the business
  • You get numbers, but nobody explains what they mean
  • You’re profitable, but cash always feels tighter than it should
  • You want someone to think with before the big decisions
  • Your bookkeeping is in decent shape already

Probably not yet if…

  • You’re in your first couple of years of trading
  • You only need year-end accounts and tax returns
  • You need monthly reporting produced and controlled: see Financial Controller
  • You’re planning funding, a big hire or a sale: see Finance Director
What’s included

What your outsourced finance function delivers, every month

One meeting, one clear picture, and a short list of what needs your attention.

01

How the month really went

The management accounts your team produces, reviewed and explained in plain English, not just sent over.

02

Where cash is heading

Your cash flow reviewed and a simple forecast built on your figures, so a tight month never comes as a surprise.

03

The numbers that matter

A handful of KPIs chosen for your business, tracked monthly with commentary on what moved.

04

What to do about it

A monthly meeting with me, and practical financial advice on the decisions in front of you.

Getting started

Your first 90 days

1Weeks 1–2

Understand the business

Your numbers, your goals, and what keeps you up at night.

2Month 1

Pick the KPIs

The handful of numbers that tell you how it’s really going, and a simple cash forecast.

3Month 2

First monthly review

Accounts explained, cash checked, and a short action list you can work through.

4Month 3

A rhythm you rely on

The monthly meeting becomes where big decisions get tested before they’re made.

Hayley Ayres BFP ACA
Who you’ll work with

Me, every time

No juniors, no handovers. I’m an ICAEW chartered accountant with 12 years in accountancy, I’ve built my own company from scratch, and I work with a small number of businesses so I can know each one properly.

More about me
Questions

Before you book

Not sure which package? Try the two-minute check.

How is this different from my accountant?

Your accountant looks back: year-end accounts and tax. A Finance Partner looks forward, every month: what the numbers mean, where cash is heading and what to do next.

Who prepares the management accounts?

Your bookkeeper or in-house team. I review and explain them. If nobody in the business produces them, I can produce them as an add-on to Finance Partner, or that becomes Financial Controller, where production and control are included.

Is this an outsourced finance department?

It’s an outsourced finance function in one senior person. You keep your bookkeeper; I add the monthly review, the forecast and the commentary a finance department would give you, without the headcount. If you need the management accounts and forecast produced as well as reviewed, that’s Financial Controller.

Can I move up to a bigger package later?

Yes. Many businesses start here and move up as they grow. The fee changes, the relationship doesn’t.

Is there a minimum term?

Every package starts with an initial three-month term. It takes a few months to understand your company and start putting changes in place, so that’s when you’ll begin to see real results. After that, packages are billed monthly in advance and run month to month. Notice is one month on Finance Partner and two months on Financial Controller and Finance Director, in writing.

Clear, fixed monthly fees

The three packages

Shaped to your business. Move between them as it changes. All prices plus VAT.

Not ready for a package? The Unstuck Session: one hour with me on Teams, £150 + VAT.Book a session

A clearer picture starts with one call.

Bring the problem that’s on your mind to a one-hour session. If this package is the right fit, we’ll talk about it then, not before.

Not sure yet? Check if I can help.