This page brings together the terms that apply to work with Heart and Soul Accounting Limited and the regulatory information we are required to publish. Your engagement letter sets out the detail for any ongoing work and takes priority if the two differ.
Who you are dealing with
Heart and Soul Accounting Limited is a company registered in England and Wales, company number 16136918. Registered office: 2a Torrington Road, Portsmouth, Hampshire, PO2 0TP. Email info@heartandsoulaccounting.co.uk, telephone 01243 214078. VAT registration number: 504660413. The firm was previously known as HB Associates.
Professional regulation
Heart and Soul Accounting Limited is a member firm of the Institute of Chartered Accountants in England and Wales (ICAEW) and is entitled to describe itself as Chartered Accountants. Hayley Ayres BFP ACA is a Chartered Accountant and a member of ICAEW. ICAEW’s regulations, including its Code of Ethics, are available at icaew.com/regulation. The firm is supervised by ICAEW for anti-money-laundering purposes.
In accordance with the disclosure requirements of the Provision of Services Regulations 2009, our professional indemnity insurer is Allianz Insurance plc, arranged through Howden. The territorial coverage is worldwide excluding professional business carried out from an office in the United States of America or Canada, and excludes any action for a claim brought in any court in the United States of America or Canada. [Territorial wording to be checked against the policy schedule.]
Prices
Our services are designed for businesses, and prices on this website are shown excluding VAT, which is charged at the standard rate of 20%. Where an individual may buy a service, as with the Unstuck Session, the total including VAT is confirmed before you pay.
Monthly packages
- Finance Partner, Financial Controller and Finance Director are monthly packages. The price shown on this website is a “from” price; your fixed monthly fee is agreed in writing before work starts and confirmed in your engagement letter.
- Fees are invoiced monthly in advance and payable within 14 days.
- Every package starts with an initial term of three months, then runs month to month. After the initial term, notice is one month for Finance Partner and two months for Financial Controller and Finance Director, in writing from either side.
- You can move between packages as your business changes. We agree the change in writing and it takes effect from the next monthly invoice.
- Our work relies on the information you and your team give us. We are not responsible for decisions taken on information we were not given or that was inaccurate.
The Unstuck Session
What it is
A one-hour, one-to-one Microsoft Teams session with Hayley Ayres on the financial question you bring. It is a working session based on what you tell us on the call. It is not a full review of your business and not formal advice on your tax or financial position. If you need that, we will say so and explain what it would involve and what it would cost.
Price and payment
£150 plus VAT. Payment is taken by card through Stripe when you choose your time. Your booking is confirmed by email with the Teams link, a short preparation form and a VAT receipt. The payment will appear on your card statement as Heart and Soul Accounting.
Moving or cancelling
- Give us at least 24 hours’ notice and you can move the session to another time or have a full refund, whichever you prefer.
- Inside 24 hours, or if you do not join the call, the fee is non-refundable, because that hour was reserved for you and could not be offered to anyone else. If we can, we will still offer you another slot.
- If we have to cancel, you choose between a new time and a full refund.
If you are booking as an individual
Most Unstuck Sessions are bought by businesses. If you book as a consumer, you have the right to cancel within 14 days of booking without giving a reason, under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. By choosing a session time inside that 14-day period you ask us to provide the session within the cancellation period, and you accept that once the session has taken place the right to cancel ends. To cancel, email info@heartandsoulaccounting.co.uk with your name and booking date; you may use the model cancellation form below. Refunds are made to the card you paid with within 14 days.
Model cancellation form. To Heart and Soul Accounting Limited, 2a Torrington Road, Portsmouth, PO2 0TP, info@heartandsoulaccounting.co.uk: I hereby give notice that I cancel my contract for the supply of the following service: Unstuck Session booked on [date]. Name of consumer: [name]. Address of consumer: [address]. Date: [date].
Reviews on this website
The reviews quoted on this website are taken from the firm’s Google Business Profile, where they can be read in full and in date order. We choose which reviews to show, we may shorten them for space, and we do not change their meaning. We do not pay for reviews or offer anything in return for them, and we do not remove genuine reviews because they are critical. Each quoted review shows the reviewer’s name as published on Google, with their permission where we add their business name.
Complaints
If something is not right, please tell us. Our complaints procedure explains who to contact, how quickly we respond, and your right to take a complaint to ICAEW.
Using this website
The content of this website is general information for founder-led companies and is not advice on your circumstances. We take care to keep it accurate and current, but we do not accept responsibility for decisions taken on it without speaking to us. Our privacy and cookies notice explains how we handle personal data collected through the site.
Law
These terms and any engagement with the firm are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction.
Last reviewed: November 2026
