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Financial controller or finance director: which do you need?

What your management accounts should tell you every month

Fractional FD vs full-time: the real cost

Profitable, but never enough cash? Six reasons why, and how to fix it

Heart & Soul Accounting

An ICAEW chartered accountancy firm based in West Sussex, providing fractional finance director and financial controller services to founder-led companies across the South Coast and the rest of the UK, on Microsoft Teams.

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  • Financial Controller
  • Finance Director
  • Management accounts & cash flow
  • The Unstuck Session

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© 2026 Heart and Soul Accounting Limited · Registered in England and Wales, no. 16136918 · Registered office: 2a Torrington Road, Portsmouth, PO2 0TP Heart and Soul Accounting Limited is a member firm of the Institute of Chartered Accountants in England and Wales (ICAEW). Hayley Ayres BFP ACA is a Chartered Accountant regulated by ICAEW. Professional indemnity insurance details and our full regulatory information are on the Terms and regulatory information page. Prices on this site exclude VAT unless stated; the VAT-inclusive price is shown before you pay.
Heart & Soul assistantAnswers about packages, fees and booking. Not financial advice.
Hi, I can answer questions about Hayley’s packages, the Unstuck Session and how to book. What would you like to know?
What’s the difference between Finance Partner and Financial Controller?
Finance Partner (from £2,500 a month + VAT) is a monthly review of your numbers and a meeting with Hayley. Financial Controller (from £3,000) also produces your monthly reporting and a 13-week cash forecast, and oversees your bookkeeper.
Should I pay myself a dividend?
I can’t give financial advice. That’s exactly what a session with Hayley is for.
Book an Unstuck SessionCheck if I can help

AI assistant. It can’t give financial advice. Conversations are kept for 30 days, then deleted. Please don’t share confidential figures here. Privacy

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